More about our company
We find the right way to say things that will positively increase your brand awareness.
We are wordsmiths who thrive on tidy phrases and clear messages to get your brand noticed. Valuable brand exposure in both traditional and digital media is achieved through our personal approach and the solid relationships we have built with South Africa’s key business-to-business media over the past 11 years.Read More
Recent blog posts
September 20, 2017 |
We all know that quite often in today’s world it’s not necessarily what you know, but rather who you know that helps you to forge ahead. As people it’s a fact that we cannot function alone; we need other people all the time. Truth is, there is no real independence for humans. And as PR practitioners, relationships are all the more critical to us, as they are at the very core of what we do, how we do it and how successful it becomes. Great networks with media, colleagues, clients and suppliers don’t just fall from trees and you can’t buy them or find them on LinkedIn. So, to build the best network, especially...
May 23, 2017 |
Marketing today is a very different beast to even five years ago, and the question of what lies in the future for the local marketing space is one that is being constantly mulled over. There’s no doubt though, whether you’re a consumer facing brand or a B2B organisation, small business or enterprise-level firm, you have to incorporate a digital element into your campaigns to stay current and make sure you remain relevant. It’s all about reaching your audience in the way that they want to be reached. Consider Generation Z. As the newest generation enters the workplace, companies have to change strategy from focusing on Millennials, to cater for a new, digitally savvy generation...
September 23, 2016 |
September is innovation month in South Africa, and although it isn’t clear whom or what commemorated this month to innovation, it makes for an interesting discussion nonetheless. The only constant tactic in public relations – right from the beginning of the 21st century – has been the dissemination of press releases and motivations. More recently however, we’ve seen a massive shift within the environment, fuelled by the advancement of technology and the changing status of the world economy, which has led to shrinking newsrooms and media working under pressure. The result? PR practitioners have had to change focus, moving away from traditional PR to embrace the digital world. Digital PR is more interactive,...