More about our company
We find the right way to say things that will positively increase your brand awareness.
We are wordsmiths who thrive on tidy phrases and clear messages to get your brand noticed. Valuable brand exposure in both traditional and digital media is achieved through our personal approach and the solid relationships we have built with South Africa’s key business-to-business media over the past 11 years.Read More
Recent blog posts
May 23, 2017 |
Marketing today is a very different beast to even five years ago, and the question of what lies in the future for the local marketing space is one that is being constantly mulled over. There’s no doubt though, whether you’re a consumer facing brand or a B2B organisation, small business or enterprise-level firm, you have to incorporate a digital element into your campaigns to stay current and make sure you remain relevant. It’s all about reaching your audience in the way that they want to be reached. Consider Generation Z. As the newest generation enters the workplace, companies have to change strategy from focusing on Millennials, to cater for a new, digitally savvy generation...
September 23, 2016 |
September is innovation month in South Africa, and although it isn’t clear whom or what commemorated this month to innovation, it makes for an interesting discussion nonetheless. The only constant tactic in public relations – right from the beginning of the 21st century – has been the dissemination of press releases and motivations. More recently however, we’ve seen a massive shift within the environment, fuelled by the advancement of technology and the changing status of the world economy, which has led to shrinking newsrooms and media working under pressure. The result? PR practitioners have had to change focus, moving away from traditional PR to embrace the digital world. Digital PR is more interactive,...
October 12, 2015 |
One of the first questions we are always asked is how far does PR reach? The short answer is that PR can connect you with anyone who browses the Internet, reads a publication, watches TV, or listens to the radio. It could be said that PR has the broadest reach of perhaps any element in the marketing mix. The PR industry is evolving, driven by new marketing realities. It is a giant that is awakening, stretching its capabilities, taking steps and leaps forward, and assuming its key role in the marketing mix. In today’s fast paced, e-commerce world, PR has risen to importance. And with this importance comes greater freedom – all...