Unless you have all the business you will ever want, and are rich beyond your wildest dreams, you need PR (even if you do have all the business you will ever want, and are rich beyond your wildest dreams, you may still need PR to help you manage a crisis, such as a faulty product or staff strike, but that is another topic).
Good PR can turn marginal businesses in profitable ones and ordinary people into millionaires.
Professionals (such as lawyers and doctors) can promote their practices with public relations.
Every product category, from industrial to high tech, has benefited enormously from the power of PR.
Even if a business has a massive advertising budget, it doesn’t mean that it shouldn’t use PR as part of its marketing mix. Many businesses find that that a comparatively modest investment in PR greatly extends the reach of their total promotional programme. It is this (relatively low) cost that makes PR so appealing to both small businesses and large organisations.
Small businesses with limited budgets simply cannot compete with the bulging ad budgets of their larger competitors. PR helps to level the playing field – getting the same promotional “bang” for fewer bucks.
On the other hand, anyone who works for a large organisation will know that getting more money into your (ever declining) marketing budget is an uphill battle. You are constantly expected to do more with less. By adding PR into the mix, you can achieve the objectives laid out by management, even if they don’t give you the money that you think you need to do it.
In short, the main reasons for using PR are:
- To grow your business
- To make more money
- To increase sales
Who wouldn’t want that?